What this guide covers
The Consumer Protection Act, 2019 addresses unfair trade practices and gives the Central Consumer Protection Authority functions relating to false or misleading advertisements. A personal consumer dispute may also support relief before the appropriate Consumer Commission.
What to do now
Capture the complete advertisement, not just a cropped claim. Record where and when it appeared, the purchase decision it caused and the actual product or service supplied. Complain to the business and use the official consumer grievance channel.
Keep these records
Keep screenshots, video, packaging, terms, invoice, test or service reports and the written response from the advertiser or seller.
Where to go
Register a grievance with NCH and review the Department of Consumer Affairs complaint channels.
Important
This guide provides general legal information, not case-specific advice. Procedure, limitation periods, authorities and remedies can vary by state and facts. Verify the current official rules before acting.